Intercultural Design
Intercultural Design Blog Content Week 1 - Week 3 (Project 1), Week 4 - Week 5 (Project 2), Week 5 - Week 7 (Final Project & Portfolio) ─ Group 42 Lectures Lecture 1: Culture & Design Visuals are powerful persuasive mediums that tell and provide information about the world. It is apparent that humans can process information faster through visuals and imagery rather than text and words. This is proven from the fact that 40% of people respond more to visuals than text. Also, 90% of information transmitted to the brain in the form of visuals and visuals are processed 60.000 times faster than text. In a nutshell, visuals are everything that can be seen by the human eye. This definition is wide, all-inclusive to nature. However, nature is not culture, except when there is meaning and representation attached by humans. Fig 1.1, Visuals without and with meaning and representation Awareness of cultural nuances, symbolisms and context are needed to create designs that can sp...